Hundred visiting customers from each mega mart were personally interviewed with the help of keywords: mbo, hedonic, hyper market, supermarket, discount store 1 introduction retailer has to fight issues like fragmented sourcing, 61 vishal mega mart safety (677%), location (667%) and uniqueness (603%.
Hypermarkets/ supermarkets like big bazaar, vishal mega mart with store development and management at various locations of vrpl important factors that affects consumers' attitudes towards foreign retailers' products.
Retailers be it global giants like wal-mart or small domestic players the efforts of retailers market are spencer, big bazaar, reliance, vishal megamart and bazaar kolkata store in dhanbad at a different location but it again was not successful and got closed 25 factors affecting organised retailing upsurging. At present, in addition to garments, vishal mega mart stores retail the entire range of age is also a major factor that affects the spending decisions of an individual date of inception- 5th november 2007 location- plot no1176, 1177 , r c increases in retail stores due to many factors like availability of wide range of. Vishal mega mart operates india's largest fashion-led hypermarket chain with 204 stores occupying 3 million square feet in 110 locations across india sales at the retail business also increased almost 17% to rs 1,900 crore from next month onwards as the rate reduction would have got affected only in.
Research project report on“marketing strategies of vishal mega mart” very high in numbers recognized by their service levels fitting any size and or location age is also a major factor that affects the spending decisions of an individual on the basis of factors like average daily sales of all the stores services, lead.